FONDATION ÉMERGENCE INTRODUCES ITS 2018 CAMPAIGN : “Showing your colours can still be a crime”

Published by May 1, 2018 3:00 pm


Showing your colours can still be a crime

MONTREAL, May 1, 2018 Fondation Émergence released today the theme and visuals of its annual campaign for the International Day Against Homophobia and Transphobia (May 17th).

The aim of this campaign is to remind the public that 72 States still criminalize homosexuality.

The theme is conveyed through posters showing three young people who are now refugees living in Canada but who previously lived in countries where disclosing one’s homosexuality or transgender identity can still be considered a crime.

This campaign from Fondation Émergence, is presented by the National Bank of Canada and was created in collaboration with Rethink. The kickoff will take place at the FASKEN law firm in the presence of Julie Miville-Dechêne, Quebec Envoy for Human Rights and Freedoms and Quebec Minister of International Relations and Francophonie.

“The condition of lesbian, gay, bisexual and transgender individuals tends to improve around the world, but a lot of work still needs to be done to guarantee basic rights for everyone. Too much physical and psychological violence is still being perpetrated against LGBT people. We hope that Quebecers and Canadians will become aware of the importance of showing their solidarity with LGBT people around the world and supporting them as much as possible,” stated Patrick Desmarais, President of Fondation Émergence.

“It’s with great pride that we have been partnering with Fondation Émergence for the International Day Against Homophobia and Transphobia since 2006. The National Bank of Canada is dedicated to work, in collaboration with different partners, to raise awareness in our employees and in the public, about the issues of the LGBT community. We deeply believe that joining forces is the way to make a difference” emphasized Thi Be Nguyen, director, Philantropia, Montreal National Bank.

This press release signals the launch of the 2018 awareness campaign for the International Day Against Homophobia and Transphobia on May 17th. Created by Fondation Émergence in 2003, it is the first-ever international day against homophobia. Throughout this day, promotional material (posters and pamphlets) will be distributed free of charge in all settings (school, government, professional, etc.) in Quebec and Canada. This material has been translated into 20 languages and can be downloaded online.

About Fondation Émergence

Fondation Émergence strives to fight homophobia and transphobia and to defend the rights and social inclusion of LGBT people in our society through awareness campaigns, projects, surveys and awards as part of the International Day Against Homophobia and Transphobia.,

About the National Bank of Canada

With 251 billion dollars in assets as of January 31, 2018, the National Bank of Canada, along with its subsidiaries, is one of Canada’s largest integrated financial groups. It employs over 21,000 people and is recognized as a premier employer committed to diversity. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow its activities on or through social networks such as FacebookLinkedIn and Twitter.

About Rethink

Rethink is the largest independent creative agency in the country, with offices in Vancouver, Toronto and Montreal. It ranks among the top five agencies in Canada, according to Strategy magazine’s recent ranking.


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Fondation Émergence


Information on ordering awareness material:

Fondation Émergence

Tel.: 438 384-1058